The theory of change

The theory of change

Reall is demonstrating the commercial and environmental viability of affordable housing – connecting with the private sector, governments and developers to secure a path to scale. 

We are pioneering the $10K house across Africa and Asia – a price point that is affordable to the bottom 40% of earners living in these contexts. Brokering strategic interventions that transform markets for people living on low incomes, Reall is enabling 10 million peopleto have an affordable home.

Our Theory of Change outlines the path towards Reall’s long term ambition of building a functioning affordable housing ecosystem, triggering significant economic and social development – especially for women. This will provide thousands of families with stability, safety and an intergenerational asset. 

On a macro level, affordable homes contribute to achieving 16 out of 17 Sustainable Development Goals. Other impacts include measurable increases in tax revenues, financial sector deepening, a new asset class for wider goods and services, and stimulating economies to build back better.

Theory-of-change-graph

106000
People with improved water
794000
People with improved sanitation
106000
total people housed

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Dr. Donovan Storey
Head of Global Policy & Influence

Dr. Donovan Storey