Corporate Strategy 2020-25

Corporate Strategy 2020-25

Reall are investors and innovators in climate-smart affordable housing in urban Africa and Asia. 

Globally there are 1.2 billion people without somewhere decent to call home – 300M new homes are needed by 2030 to respond to the housing gap. These numbers are huge, but Reall has a commercially and environmentally viable solution that realises a return on investment and drives macroeconomic development, transforming the lives of people living on low incomes and opening a doorway to 16 out of 17 of the Sustainable Development Goals. 

Read Reall’s Corporate Strategy which showcases our pioneering approach to building the climate-smart affordable homes movement over the next five years.

Download Summary Corporate Strategy 2020-25 (2MB PDF)

Download Full Corporate Strategy 2020-25 (4MB PDF)

Corporate Strategy 2020-25

Our ambitious and innovative strategy of Build & Broker is our blueprint for the future we want to create:

  • Build: Reall and its partners are demonstrating commercially viable solutions for climate-smart affordable housing, including pioneering the $10K house
  • Broker: We amplify impact through strategic policy change, disruptive financial innovation and sharing learning. Working with key players, we blend proof of concept and evidence to overcome systemic barriers which can transform markets at scale

Rapid urbanisation is set to accelerate global crises, including health pandemics, worsening climate, and increasing social and financial inequality. Urbanisation is also an opportunity to create resilient, climate-smart and inclusive cities of the future.

Together we can deliver a solution of shared prosperity and a decent and healthy home to improve the life chances of 100 million people by 2030.

People with improved water
People with improved sanitation
total people housed

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Mark Atterton
Commercial Director

Mark Atterton